What has been the impact of new owners on The Hundred?

We need to create a summary which explains how The Hundred cricket competition evolved after its new owners took control of the organization. The BBC article serves as the main source which provides extensive information about the situation. We need to show proper credit for all important statements through phrases such as "According to BBC Sport" and "The outlet reports". Use source name: BBC. We need to create our own expressions by rewriting all unique wording from the original source. We need to report two different aspects which remain unknown: the process of rebranding will not affect how fans support their teams and The Hundred will progress to become T20 cricket or not. The Hundred is a 100-ball cricket competition; rebranding means changing name/logo/colors; brand activation; merchandise arrangements; T20 Blast; etc. The event creates value for young people because it attracts new youth audiences and their entire families and allows them to experience emerging sports personalities.